iena Cruz

HUNTING POLLUTION

Awarded as the biggest Eco-Friendly Mural in Europe, realized in collaboration with Yourban 2030.

The Mural is entirely painted with special paint able to absorb pollution from the air

Rome, Italy 2018

Filmed and edited by BadToast Production

HIGH TIDE

Artist NYC-based iena cruz was selected by GreenPoint Innovations for the GreenPoint EARTH 2020: Screens2Streets 'Streets' Award competition. As an official part of Climate Week NYC and the SDG Action Zone during the UN General Assembly, High Tide is a mural painted with a special paint capable of absorbing pollution from the air, in Long Island city. The mural honors nature and its essential role as a resource in humankind's past and present era of industrialization. "High Tide" a video by Mila Tenaglia Cinematography Mila Tenaglia Editing Eleonora Privitera Color by: Luca Enrico Canessa Drone Footage: Stephen Donofrio; Ben Lau @just_a_spectator; Luke Ohlson Produced by: Synaptica Project Special thanks to our core GreenPoint EARTH 2020 collaborators @newtowncreek @nycschools Q404 Campus @theclimategroup @sdgaction @licwaterfront, funding from @nysdec @greenpointinnovations It takes a village! We’re grateful for all of the incredible support from our GreenPoint EARTHlings:artist @ienacruz Eco-Solutions Providers @materialsforthearts (upcycled materials) @smogarmor (enviro-friendly air purifying paint), Art Assistance @outersource, and Documentation Support @ohlukeson @just_a_spectator @sensi__mila @zurbaran1, and to the many others including @lisabloodgood @williselkins @tarasansone @bkfoxx, Eva Gurria @undp @galipton, @gerada_art Marina Ponti SDG Action @mrchristie426 @streetartnomad @saritavalenzuela @thisbe88 @yudypie @tesscunliffe @eleonor_rose1 @repmaloney @drrichardsnyccouncil @jimmyvanbramer. @italyinny @sdgstrategyhub @i_am_adam_lake @greenpoint.earth

ANTHROPOCEEANO

Anthropoceano has been realized in collaboration with Worldrise Onlus and supported by Ocean Family Foundation in collaboration with North Sailsl North Sails Collection The art piece takes inspiration from a concept: our everyday choices have an impact on the Planet. The extent of this impact can be seen in the start of a new chapter of the Planet geological history: the Anthropocene. “Steaming from this concept, I designed a piece of art whose first objective is to make people reflect on the scars left by humans on the bottom and surface of the Ocean, often inerasable marks of an environmental catastrophe that involves us all. At the center of the composition is an oil-drilling platform, whose chimney matches the shape of a plastic container trapping the marine ecosystem. The art piece wants to highlight the plastic life cycle: from its origin, petroleum, to the environmental impact that often derives from it. At the same time, drawings of beautiful and threatened marine species invite us to reflect on the exploitation of natural resources, such as over fishing and the brutal hunt of sharks and whales. Pollution is not just plastic, but also smog. In order to address this issue, the entire art piece is realised with Airlite a smog-eating paint that reduces atmospheric pollution. Video made by my friends Emanuele Polzoni and Emiliano Rubinacci with music by the great Alessio Lottero .Thank you guys for this great memory !!!!

TEDX TALKS

Federico Massa aka "Iena Cruz", is a Brooklyn based artist from Milan. A globally recognized large scale Mural Artist and highly regarded for his signature mural designs, commissioned for his unique style of drawing and painting. He is using untraditional and unusual combinations of media and technology to express a message on preservation and social-environmental justice issues like climate change. His art has a social meaning and is offered to serve everyone who passes by and sees it through the large scale, colorful, technically layered murals that often feature animals and nature and represent his strong beliefs in conservation. Iena Cruz has something else that makes him unique: he creates eating-pollution murals between Rome, Milan and New York. For us, the concept of recharge is strongly linked to the one of sustainability, which is why green art fits perfectly into the conceptual framework of this TEDxLuiss. Iena Cruz is not just an artist, he is a real revolutionary, which makes him interesting and inspiring for those who witness his art and have the privilege of listening to him. Federico Massa aka "Iena Cruz", is a Brooklyn based artist from Milan Italy. Globally recognized large scale Mural Artist, highly regarded for his signature mural designs, commissioned to him for his unique style of drawing and painting, using untraditional and unusual combinations of media and technology to express a message on preservation and social-environmental justice issues like climate change. Federico Massa’s area of expertise is a long journey of enormous study, effort and commitment to truth and excellence of his art as an Italian artist and designer. A graduate of the Academy of Fine Arts of Brera in Milan, Federico studied set design and fine arts, learning and exploring innovative techniques. This talk was given at a TEDx event using the TED conference format but independently organized by a local community. Learn more at https://www.ted.com/tedx

ONCEE UPON SERENGETI OF ASIA

Documentary and production crew Prod: Alessando Sale @alesale, Mila Tenaglia @sensimila Video Maker: Dario Sbattella @darioloide Edit & color: Claudia La Rosa Music: Alessio Lottero @aleblus Project coordinator: Enrico Catassi The Handa Foundation (THF) is an international non-religious, non-political, not-for-profit organization with the mission of building and managing sustainable future. For more than 25 years, Dr. Haruhisa Handa has been generously supporting the development of Cambodia and its recovery from decades of war. The Emergency Hospital was built in Battambang in 1998 to provide free trauma and surgical care to victims of war and poverty. “Once upon Serengeti of Asia” by Federico “Iena Cruz” Massa, born in Milan in 1981. This canvas is a donation to The Handa Foundation in Battambang. “Iena” is a globally-recognized muralist, contemporary artist and set designer. He has participated in numerous group and solo exhibitions, distinguished projects, and brand collaborations. In the past Cambodia was legendary for its ecological productivity and wildlife animals, such as mammals and water birds. Over the last decade, natural resources of this country have faced different threats such as deforestation, high pollution, proliferation of landfills, and poaching. “Once upon Serengeti of Asia” tells the story of a dramatic moment between past and present, facing a big issue of Cambodia. A statuary tiger is looking straight and has behind the signature of the artist, that recalls a mandala; on its left, a hornbill, symbol of the spirit of God, is looking at the tiger. Brooklyn-based artist Ienacruz (www.ienacruz.com), always focuses his creative approach on climate change and endangered species. His colorful creations highlight one of the biggest worldwide problems, to shine a light on fears more animals will fall into extinction unless action is taken, sharply and remarkably.

3D WALL –STAY PUFT MURSHMELLO MAN

Instead of using red and blu, which is typical, I choose to use pink and purple.
When you use the 3D glasses, the pink becomes the purple, and the purple disappears. This effect took some time to perfect.
I call it the chemical of the colors. They need to be the exact colors for the 3D effect to really work.

HEINEKEN STAR BOTTLE " ARRIVE BIG "

Brooklyn, NY, 2013 Federico Massa, designed and created a large scale art installation inside a massive shipping container, commissioned by HEINEKEN Beer.

The installation was part of a large scale media event on date May 9, 2013, by HEINEKEN for the the event “Arrive Big” at the Brooklyn Navy Yard, Brooklyn, NY. The Public Relations Agency Strategic Group, 108 W 39th Street, Suite 1500 New York, New York 10018, selected one artist to represent each of the five Boroughs of NYC and Federico Massa was selected to represent Brooklyn.

SHORT ITALIAN TALES #13 IENA CRUZ

Following his passion for graffiti, Federico Massa (aka Iena Cruz) left Milan to become a part of Brooklyn's street art scene. We follow Cruz from his home and studio to gallery and get a chance to see the artist at work as he does a live mural painting in the streets of Bushwick.

Directed by Valerio Ciriaci Filmed and Edited by Valerio Ciriaci
Music by Alessio Lottero
As seen on i-ItalyTV Every Sunday @1pm airing on NYC Life (Channel 25)

Audubon Mural Project

The Audubon Mural Project is a collaboration between the National Audubon Society and the Gitler &_____ Gallery to create murals of climate-threatened birds throughout John James Audubon's old Manhattan neighborhood. The project involves artists from the neighborhood as well as from all over the world, including a few italians and italian Americans, like iena cruz, Gaia, Hitnes and much more. As seen on i-ItalyTV on NYC Life (Channel 25)
Interview by: Mila Tenaglia
Directed by, Mattia Minasi and Ennio Serafini